Role: Creative, Art Director

Brand: PayPal, FA

Agency: Havas Play (Formerly cake)

Focus: OOH

Football's greatest impact is felt beyond the ninety minutes. Celebrating PayPal's partnership with The FA, the campaign brought together England Lioness Demi Stokes, St John's Deaf Women's Football Team and Football Beyond Borders to champion the communities shaping the future of the game. Working across the creative team, I contributed to the social execution, extending the campaign through content that celebrated opportunity, inclusion and the power of grassroots football.