MOVIE MAKERS
How do you turn a love of film into a reason to make one? Mini Movie Makers invited families to create their own films at home, using genre-inspired Instagram filters, advice from BAFTA talent and practical filmmaking resources. As the content creative, I explored different formats and executions to bring the idea to life, helping turn a campaign concept into an experience families could take part in.
Role: Social Creative, Art Director
Brand: Bafta, EE
Agency: Havas Play (Formerly cake)
Focus: Social
THE SOCIAL FILMS
Two films featuring BAFTA talent shared practical advice on storytelling, staging and props, showing families how to turn a simple idea into a movie of their own.
INSTAGRAM FILTERS
Two interactive filters transformed everyday spaces into imaginative film sets, including a sci-fi world families could step into from home.
As the content creative, I explored how AR could turn Mini Movie Makers from something families watched into something they could create with.