Leading the social executions for Defender's TikTok launch, the opportunity was to introduce the brand through culture rather than convention, partnering with Kano to establish a voice rooted in music, storytelling and contemporary British identity.

 

Built around editorial conversations, behind-the-scenes moments and creator-led content, the campaign moved beyond traditional automotive marketing to create a sharper, more culturally relevant presence on the platform. The launch established Defender's creative direction on TikTok, laying the foundations for the brand's ongoing relationship with UK music and culture.

Role: Senior Social creative, Director, Interviewer

Brand: DEFENDER

Agency: Accenture Song

Focus: Social / Film / OOH