TIKTOK CHANNEL LAUNCH
The brief was to launch Defender on TikTok, we partnered with Kano to introduce the brand through music, storytelling and contemporary British identity rather than traditional automotive content. I led the social executions, developing interviews and behind-the-scenes content
Role: Senior Social creative, Director, Interviewer
Brand: DEFENDER
Agency: Accenture Song
Focus: Social / Film / OOH
BTS:
A music style BTS edit showing the look behind the campaign, shot and edited by yours truly.
4.8M VIEWS
HERO LAUNCH:
The introduction to Defender on TikTok, starring Kano.
23.4M VIEWS
THE INTERVIEW:
An in-car conversation with Kano, shot and edited by....you guessed it.
3.9M VIEWS
105M
Combined views
THE AUDIENCE HAD THEIR SAY:
THE CRAFT
