Refinement became the story. Rather than focusing on technology alone, the campaign introduced Range Rover Electric through a visual language defined by elegance, precision and restraint. Leading the social AV concepts, I shaped a series of films that translated those qualities into social, creating a launch that felt unmistakably Range Rover.

Role: Senior Social creative

Brand: RANGE ROVER

Agency: Accenture Song

Focus: Social / Film / OOH