BASEBALL IN LONDON
Home Run Derby X brought a new take on baseball to audiences through a mix of live sport, music and entertainment. Built around the Bring the Noise creative platform, the campaign introduced the tournament through high-energy content designed for a new generation of fans. I contributed to the social creative and art direction, helping bring the event’s energy to life across campaign and event content.
Role: Social Creative, Art Director
Brand: MLB
Agency: Havas Play (Formerly cake)
Focus: OOH, Social
CONCEPT
A music-video-inspired launch film introducing Home Run Derby X through the pace and energy of Bring the Noise. I supported the art direction, researching visual and social references to help develop the film’s treatment
SOCIAL INFLUENCER CONCEPT EXPLAINER
An Instagram-first introduction to Home Run Derby X, combining an explanation of the tournament with a social-native execution. I contructed the creative approach and helped direct the film, bringing the Bring the Noise platform into the feed.
Influencers featured:
EXPLAIN THE GAME
A fast-paced breakdown of the rules and scoring, designed to make a new sport accessible to first-time viewers. I supported the copy development, exploring ways to make the information clear and engaging.
EXPLAIN THE GAME
An introduction to athletes stepping outside their usual sports to take on Home Run Derby X. I explored social references and visual approaches to help shape how their personalities could come through on screen
HRDX LOOKBACK FILM
A high-energy film capturing the sport, music and atmosphere of the London event. I supported the creative development, contributing ideas for how the edit could reflect the Bring the Noise platform.
