Aston Martin Formula 1’s 2023 AMR23 launch marked a new chapter for the team, with Fernando Alonso joining the grid and a new Silverstone factory taking shape. Working with the wider creative team, I helped develop the art direction and translate ‘Belief Builds’  a story of the collective effort behind the car into an immersive live experience. Through visuals, sound and a dramatic reveal, the launch brought the team’s ambition to life for fans, employees and partners, both in the room and watching the broadcast.