RANGE ROVER SV

BLACK, A CASE STUDY 

SV Black explored how a single colour could become the creative idea, using black as an expression of confidence, craftsmanship and restraint. Overseeing the direction of key moments within the film, extending the campaign into social while preserving the precision and refinement synonymous with the SV marque. The result was a premium social campaign that reinforced black as more than a finish it became the defining expression of the vehicle itself.

Role: Senior Social creative

Brand: RANGE ROVER

Agency: Accenture Song

Focus: Social / Film / OOH