BLACK, A CASE STUDY
SV Black explored how a single colour could become the creative idea, using black as an expression of confidence, craftsmanship and restraint. Overseeing the direction of key moments within the film, extending the campaign into social while preserving the precision and refinement synonymous with the SV marque. The result was a premium social campaign that reinforced black as more than a finish it became the defining expression of the vehicle itself.
Role: Senior Social creative
Brand: RANGE ROVER
Agency: Accenture Song
Focus: Social / Film / Digital OOH
BLACK, A CASE STUDY:
A split-screen format pairing unexpected expressions of black through matching shapes and compositions. From caviar to an eclipse, each transition finds a visual connection to SV Black.
HERO:
A cinematic study of SV Black, using light, texture and movement to reveal the details that define the vehicle.
SHADOW PLAY:
A social-first format using shadows to transition between different elements of SV Black, turning the vehicle’s design details into a continuous visual sequence.
