Purpose became the story. Set within Brazil's Pantanal, the collaboration with Onçafari positioned Defender as an enabler of conservation rather than the hero of the narrative. Social focused on capturing the scale of the landscape, the people protecting it and the quiet resilience of the mission, allowing the brand to earn its place through action rather than attention.

Role: Senior Social creative

Brand: DEFENDER

Agency: Accenture Song

Focus: Social / Film / OOH