Shot across multiple days, we created an Instagram first body of work designed to fuel three months of always on content, introducing Jaguar's bold purple aesthetic and stealth era to a new generation of audiences. The work established Jaguar's new visual identity through a modern luxury lens, creating a social presence that felt as considered and aspirational as the brand itself.

Role: Senior Social creative, Art Director

Brand: JAGUAR

Agency: Accenture Song

Focus: Social