CONNECTED CLUB CUP
Grassroots football became the stage for a new kind of competition. Connected Club Cup transformed local football clubs into gaming arenas, bringing together over 400 players before culminating in a live final at Wembley Stadium. Working across the campaign, I contributed to the creative development and social execution, helping capture the energy of the tournament from community football to a national stage watched by over 175,000 people on Twitch.
Role: Creative, Art Director
Brand: EE, FA
Agency: Havas Play (Formerly cake)
Focus: Social
THE FINALISTS HERO FILM
Putting the players behind the controllers in the spotlight, building anticipation for their chance to compete at Wembley.
CONNCTED GIF
A dynamic, social-first execution bringing the energy of the Connected Club Cup into the feed.
175K
400
Online Twitch audience for the Wembley final
Tournament players
