With Theo James returning to the spotlight following the release of The Gentlemen, the challenge was to create social content that felt as considered and cinematic as the wider Range Rover Sport Velocity Blue campaign.

Directing the supporting social concepts, working alongside my Creative Director to translate the ATL campaign into editorial content across Instagram, TikTok, paid social and digital OOH. The campaign captured the cultural moment and became one of Range Rover Sport's best-performing pieces of content to date.