THEO JAMES X RANGE ROVER SPORT
VELOCITY BLUE
With Theo James back in the spotlight following The Gentlemen, the opportunity was to bring that momentum into the Range Rover Sport Velocity Blue campaign. Working alongside my Creative Director, I developed and directed social concepts across Instagram, TikTok, paid social and digital OOH, including an interview I conducted with Theo. The work paired the campaign’s cinematic world with content designed to give audiences a reason to stop, watch and engage.
Role: Senior Social creative, Director, Interviewer
Brand: RANGE ROVER SPORT
Agency: Accenture Song
Focus: Social / Film / Digital OOH
THE INTERVIEW:
An interview with Theo James, conducted by yours truly.
8.5M VIEWS
BEHIND THE SCENES:
A closer look at Theo and the world behind the campaign.
2.2M VIEWS
THE LOOP:
A short-form execution built around the visual appeal of Velocity Blue.
55M VIEWS
65.7M
Combined organic views
AUDIENCE ENGAGEMENT:
Across the three featured posts
475K 2.7K
Likes Comments
30K 25K+
Saves Shares
THE AUDIENCE HAD THEIR SAY:
THE CRAFT
